Friday, August 16, 2019

Baby Dumping

Today, in our society, every age, they need to deal with the problem. An era of some of the problems may be different from another era problem, it could be the same. High school students, especially in the face so many problems. Five issues high school students face these days, illegal racing, use of drugs and alcohol abuse, free sex, abortion and baby dumping. Problems usually follow the flow, first racing, it is usually held in the evening, of course, it is troublesome to other road users. In addition, it can also be deadly man. After the game, they will usually go to a nightclub. It is they start drugs, become addicted to alcohol places. When they are under the influence of drugs and alcohol, which will cause them to have an unprotected sex, which means that sex did not take any preventive pregnancy. High school students are too immature to fully understand the impact of no sex, it is possible for their lives. Therefore, there is no doubt, because that would create another problem. For a given problem is abortion and baby dumping. Unintended pregnancy scare, aborted babies before they take risks, their families know that physical changes after. Abortion is a dangerous act, which may be fatal mother. But in a desperate situation like this, they can not rationally think. But not everyone has enough intuition, abortion to take the risk. Some of them decided to give birth to a baby, but then the end of it, for some reason, they dumped the baby did not hesitate. Dump the baby means that they throw away after the baby is not in any place to take care of it. Typically, the baby is in a dump after they were born. In most cases, the baby was already dead when they find someone else. Baby Dumping Today, in our society, every age, they need to deal with the problem. An era of some of the problems may be different from another era problem, it could be the same. High school students, especially in the face so many problems. Five issues high school students face these days, illegal racing, use of drugs and alcohol abuse, free sex, abortion and baby dumping. Problems usually follow the flow, first racing, it is usually held in the evening, of course, it is troublesome to other road users. In addition, it can also be deadly man. After the game, they will usually go to a nightclub. It is they start drugs, become addicted to alcohol places. When they are under the influence of drugs and alcohol, which will cause them to have an unprotected sex, which means that sex did not take any preventive pregnancy. High school students are too immature to fully understand the impact of no sex, it is possible for their lives. Therefore, there is no doubt, because that would create another problem. For a given problem is abortion and baby dumping. Unintended pregnancy scare, aborted babies before they take risks, their families know that physical changes after. Abortion is a dangerous act, which may be fatal mother. But in a desperate situation like this, they can not rationally think. But not everyone has enough intuition, abortion to take the risk. Some of them decided to give birth to a baby, but then the end of it, for some reason, they dumped the baby did not hesitate. Dump the baby means that they throw away after the baby is not in any place to take care of it. Typically, the baby is in a dump after they were born. In most cases, the baby was already dead when they find someone else.

Thursday, August 15, 2019

Of mice and men assignment Essay

Curley is physically aggressive towards Lennie, while his wife is sexually provocative. These two characters create trouble for Lennie from the start and combine to cause his death in the end. The main points that I will show how Curley’s physically aggression towards Lennie helps to causes his death in the end are: * When he first meets George and Lennie * When he is looking for a fight with someone * When his wife is killed he still want to get Lennie The main points that I will show how Curley’s wife sexually provocative towards Lennie helps to causes his death in the end are: * When she first meets George and Lennie * When Lennie is with Candy and Crooks in the bunk house * At the end when both of them are in the barn alone together * Even when she is dead as Lennie knows that George will be mad at him This essay will argue that Curley is physically aggressive towards Lennie while his wife is sexually provocative. Both characters combine to cause his death. The physical aggression towards Lennie starts when Curley first meets Lennie and George, â€Å"†¦Curley lashed his body around. â€Å"By Christ, he’s gotta talk when he’s spoken to. What the hell are you getting’ into it for?†¦Ã¢â‚¬  â€Å"†¦We jus’ come in,† said Lennie softly. Curley stared levelly at him. â€Å"Well, nex’ time you answer when you’re spoken to.† He turned towards the door and walked out, his elbows were still bent out a little. †¦Ã¢â‚¬  From the two passages you can see that Curley’s physical aggression towards Lennie starts early in the book and is caused by Lennie not talking. This is caused after he tries quizzing them again after the boss had just finished, his father. He takes an instant disliking towards Lennie. Curley tries to show the two who is the boss and that they should mess with him but, by flexing his muscles and taking a fighting crouch but Curley is taken by surprise when Lennie answers him in a soft voice, then Curley leaves the bunk house walking with his muscles still flexed. The swamper (Candy) says â€Å"†¦Curley’s like a lot of little guys. He hates big guys. He’s alla time picking scraps with big guys. Kind of like he’s mad at ’em because he ain’t a big guy. You seen little guys like that, ain’t you? Always scrapping?† â€Å"Sure,† said George. â€Å"I seen plenty tough little guys. But this Curley better not make no mistake about Lennie. Lennie ain’t handy, but this Curley punk is gonna get hurt if he messes around with Lennie.† â€Å"Well, Curley’s pretty handy,† the swamper said sceptically. †¦Ã¢â‚¬  From this you find out that Curley is meant to be handy and can fight, also that Lennie my not be able to fight but is strong. You also get the feeling that you know that both of them are going to cross paths one way or another. Also Steinbeck is warning of the power and strength of Lennie in the same way with the mouse that Lennie has at the start of the book. Curley’s wife sexually provocative towards Lennie also starts when she first meets the pair, Lennie and George. â€Å"†¦Both men glanced up, for the rectangle of sunshine in the doorway was cut off. A girl was standing there looking in. She had full, rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red. Her hair hung in little rolled clusters, like sausages. She wore a cotton house dress and red mules, on the insteps of which were little bouquets of red ostrich feathers. â€Å"I’m lookin’ for Curley,† she said. Her voice had a nasal, brittle quality. George looked away from her and then back. â€Å"He was in here a minute ago, but he went.† â€Å"Oh!† She put her hands behind her back and leaned against the door frame so that her body was thrown forward. â€Å"You’re the new fellas that just come, ain’t ya?† â€Å"Yeah.† Lennie’s eyes moved down over her body, and thought she did not seem to be looking at Lennie she bridled a little. She looked at her fingernails, â€Å"sometimes Curley’s in here,† she explained. George said brusquely, â€Å"Well he ain’t now.† â€Å"If he ain’t a guess I better look some place else,† se said playfully. Lennie watched her, fascinated. George said, â€Å"If I see him, I’ll pass the word you was looking for him.† She smiled archly and twitched her body. â€Å"Nobody can’t blame a person for lookin’,† she said. †¦Ã¢â‚¬  â€Å"†¦ Lennie still stared at the doorway where she had been. â€Å"Gosh, she was purty.† He smiled admiringly. George looked quickly down at him and then he took him by an ear and shook him. â€Å"Listen to me, you crazy bastard,† he said fiercely. â€Å"Don’t you even take a look at that bitch. I don’t care what she says and what she does. I seen ’em poison before, but I never seen no piece of jail bait worse than her. You leave her be.† Lennie tried to disengage his ear. â€Å"I never done nothing, George.† â€Å"No, you never. But when she was standin’ in the doorway showin’ her leg, you wasn’t looking the other way, neither†¦.† The way in which Steinbeck describes Curley’s wife makes her come across as I tart. George thinks that she is a â€Å"tramp†, â€Å"jail bait† and a â€Å"rat trap†. George also gets concerned when Lennie say that she is â€Å"purty†. In this chapter Steinbeck makes the ranch sound scary, a sense of fear like he want you to know something bad is going to happen with out telling you. The next physical aggression towards Lennie is when Curley is looking for his wife and is accusing Slim. They walk in to the bunk house and Slim is fed-up with Curley asking him about his wife and lets him know but Curley dose not want to fight with Slim. He then looks around the room, Carlson also had a dig at Curley but Curley did not want to fight with him either. He knows that he will have a bit of trouble with both of these men. Then Candy says something and Curley just looks straight and him but then notices Lennie and think of fighting with him. â€Å"†¦ His eyes slipped on past and lighted on Lennie; and Lennie was still smiling with delight at the memory of the ranch. Curley stepped over to Lennie lie a terrier. â€Å"What the hell you laughin’ at?† Lennie looked blankly at him. â€Å"Huh?† Then Curley’s rage exploded. â€Å"Come on, ya big bastard. Get up on your feet. No big son-of-a-bitch is gonna laugh at me. I’ll show ya how’s yella.† Lennie looked hopelessly at George, and then he got up and tried to retreat. Curley was balanced and poised. He slashed at Lennie with left, and then smashed him down his nose with a right. Lennie gave a cry of terror. Blood welled from his nose. â€Å"George,† he cried. Make ‘um let me alone, George.† He backed until he was against the wall, and Curley followed, slugging him in the face. Lennie’s hands remained at his sides; he was too frightened to defend himself†¦.† â€Å"†¦Curley attacked his stomach and cut off his wind. Slim jumped up. â€Å"The dirty little rat,† he cried, â€Å"I’ll get ‘um myself.† George put out his hand and grabbed Slim. Wait a minute,† he shouted. He cupped his hands around his mouth and yelled, â€Å"Get him Lennie!† Lennie took his hands away from his face and looked about for George, and Curley slashed at his eyes. The big face was covered with blood. George yelled again, â€Å"I said get him.† Curley’s fist was swinging when Lennie reached for it. The next minute Curley was flopping like a fish on a line, and his closed fist was lost in Lennie’s big hand. George ran down the room. â€Å"Leggo of him, Lennie. Let go.† But Lennie watched in terror the flopping little man whom he held. Blood ran down Lennie’s face, one of his eyes was cut and closed. George slapped him in the face again and again, still Lennie held on to the closed fist. Curley was white and shrunken by now, and his struggling had become weak. He stood crying, his fist lost in Lennie’s paw. George shouted over and over, â€Å"Leggo his hand, Lennie. Leggo. Slim, come help me while the guy got any hand left.† Suddenly Lennie let go his hold. He crouched cowering against the wall. â€Å"You tol’ me to, George,† he said miserably. Curley sat down on the floor, looking in wonder at his crushed hand. Slim and Carlson bent over him. Then Slim straightened up and regarded Lennie with horror. â€Å"We got to get him to a doctor,† he said. â€Å"Looks to me like ever’ bone in his han’ is bust†¦.† The fight started after Carlson said to Curley, â€Å"†¦You’re as yella as a frog†¦Ã¢â‚¬  Then after Candy joins in saying to Curley in disgust, â€Å"†¦Glove fulla Vaseline†¦Ã¢â‚¬  This makes Curley feel angry that everyone is saying this to him. He notices that Lennie is smiling, he think that he is smiling at Curley so he orders him to his feet and begins fighting with Lennie. Lennie is too scared to fight back and just stands there. Steinbeck makes a comment of Lennie being animal like, â€Å"†¦He stood crying, his fist lost in Lennie’s paw†¦.† Steinbeck descries Lennie as being like a bear being very powerful; once Lennie had hold of something or someone he won’t let go. Just like the girl in Weed, the little mouse, Curley’s hand, the little brown and whit puppy and Curley’s wife in the end. The next time Curley’s wife is sexually provocative towards Lennie is when she goes in to Crooks room trying to find out where her husband has gone. â€Å"†¦She stood still in the doorway, smiling a little at them, rubbing the nails of one of her hand with the thumb and forefinger of the other. And her eyes travelled from one face to another. â€Å"They left all the week ones here,† she said finally. â€Å"Think I don’t know where they all went? Even Curley. I know where they all went.† Lennie watched he, fascinated; but Candy and Crooks were scowling down away from her eyes. Candy said, â€Å"Then if you know, why you want to ast us where Curley is at?†¦Ã¢â‚¬  You can tell that Curley’s wife is sexually provocative towards Lennie and she calls him a â€Å"dum-dum† then stands in the doorway flirting with the â€Å"weak ones†. Candy and Crooks were scowling down away from her eyes where as Lennie was fascinated by her, that shows his feeling towards her, being different from the other two men. The next time Curley’s wife is sexually provocative towards Lennie is when she goes in to the barn where Lennie is playing with his new puppy, while everyone is in a horseshoes competition. The two are alone in the barn together for the first time. â€Å"†¦ Curley’s wife moved away from him a little. â€Å"I think you’re nuts,† she said. â€Å"No I ain’t,† Lennie explained earnestly. â€Å"George says I ain’t. I like to pet nice things with my fingers, sof’ things.† She was a little bit reassured. â€Å"Well, how don’t?† She said. â€Å"Ever’ body likes that. I like to feel silk an’ velvet. Do you like to feel velvet?† Lennie chuckled with pleasure. â€Å"You bet, by God,† he cried happily. â€Å"An’ I had some, too. A lady gave me some, an’ that lady was – my own Aunt Clara. She gave it right to me-‘ about this big a piece. I wished I had that velvet right now.† A frown came over his face. â€Å"I lost it,† he said. â€Å"Ain’t seen it for a long time.† Curley’s wife laughed at him. â€Å"You’re nuts,† she said. â€Å"But you’re kinda nice fe lla. Jus’ like a big baby. But a person can see kinda what you mean. When I’m doin’ my hair sometimes I jus’ set an’ stroke it’ cause it’s soft†. To show how she did it, she ran her fingers over the top of her head. â€Å"Some people got kinda coarse hair,† she said complacently. â€Å"Take Curley. His hair is jus’ like wire. But mine is soft and fine. ‘Course I brush it a lot. That makes it fine. Here- feel right here.† She took Lennie’s hand and put it on her head. â€Å"Feel right aroun’ there an’ see how soft it is.† Lennie’s big fingers fell to stroking her hair. â€Å"Don’t you muss it up,† she said. Lennie said â€Å"Oh! That’s nice,† and he stroked harder. â€Å"Oh, that’s nice.† â€Å"Look out, now, you’ll muss it.† And then she cried angrily, â€Å"You stop it now, you’ll mess it all up.† She jerked her head sideways, and Lennie’s fingers closed on her hair and hung on. â€Å"Let go,† she cried. â€Å"You let go!† Lennie was in a panic. His face was contorted. She screamed then, and Lennie’s other hand closed over her mouth and nose. â€Å"Please don’t,† he begged. â€Å"Oh! Please don’t do that. George’ll be mad.† She struggled violently under his hands. Her feet battered on the hay and she writhed to be free; and from under Lennie’s hand came a muffled screaming. Lennie began to cry with fright. â€Å"Oh! Pleas don’t do non of that,† he begged. â€Å"George gonna say I done a bad thing. He ain’t gonna let me tend no rabbits.† He moved his hand a little and her hoarse cry came out. Then Lennie grew angry. â€Å"Now don’t,† he said. â€Å"I don’t want you to yell. You gonna get me in trouble jus’ like George says you will. Now don’t you do that.† And she continued to struggle, and her eyes were wild with terror. He shook her then, and he was angry with her. â€Å"Don’t you go yellin’,† he said and shook her; and her body flopped like a fish. And then she was still, for Lennie had broken her neck. He looked down at her, and carefully he removed his hands from over her mouth, and she lay still. â€Å"I don’t want ta hurt you,† he said. â€Å"But George’ll be mad if you yell.† When she didn’t answer nor move he bent closely over her. He lifted her arm and let it drop. For a moment he seemed bewildered. And then he whispered in fright, â€Å"I done a bad thing. I done a bad thing.† He pawed up the hay until it partly covered her†¦Ã¢â‚¬  All the trouble starts when she tries to be nice to Lennie by comforting him about the dead pup. When the two get talking they both go on about different thing, not really communicating just talking about their own problems. They both find that they have something in common which are soft things and even thou she know the strength of Lennie and that she thinks he’s nuts she still encourage him to play with her hair. When Curley wife starts to scream Lennie does what he’s done in the past, squeezed the life out of it just like the mice, woman in Weed, Little pup and Curley’s hand. Steinbeck describes the attack by Lennie on Curley and Curley’s wife in the same way, â€Å"Like I fish† which when you think of a limp fish it does nothing and is useless. Finally the next time Curley’s wife is contributes towards Lennie’s death is when she is dead as Lennie know that George will not be happy with him. â€Å"†¦ I done a real bad thing,† he said. â€Å"I shouldn’t of did that. George’ll be mad. An’†¦he said†¦an’ hide in the brush till he come. He’s gonna be mad. In the brush till he come. Tha’s what he said.† Lennie went back and looked at the dead girl. The puppy lay close to her. Lennie picked it up. â€Å"I’ll throw him away,† he said. â€Å"It’s bad enough like it is.† He put the pup under his coat, and he crept to the barn wall and peered out between the cracks, toward the horseshoe game. And then he crept around the end of the last manger and disappeared†¦.† After killing Curley’s wife Lennie knows that George will not be happy with what he has done, killing the pup and well as Curley’s wife. He remembers to go and hide and decided that he must hide the dog. Finally the next time Curley shows his physical aggression towards Lennie is when he finds out his wife had been killed. â€Å"†¦Curley came suddenly to life. â€Å"I know who done it,† he cried. â€Å"That big son-of-a-bitch done it. I know he done it. Why- ever’ body else was out there playin’ horseshoes.† He worked himself into a fury. â€Å"I’m gonna get him. I’m going for my shotgun. I’ll kill the big-son-of-a-bitch myself. I’ll shoot ‘im in the guts. Come on, you guys.† He ran furiously out of the barn†¦Ã¢â‚¬  â€Å"†¦Slim stood looking down at Curley’s wife. He said, â€Å"Curley- maybe you better stay here with your wife.† Curley’s face reddened. â€Å"I’m goin’,† he said. â€Å"I’m gonna shoot the guts outta that big bastard myself, even if I only got one hand. I’m gonna get ‘im†¦.† When Curley finds out his wife has been killed by Lennie he feel humiliated by this and the fact that it’s happened twice make him want revenge more. The fact that he dose not care about his wife, the fact that Slim touches his wife to find out what is up with her and to make sure she is dead. If he did care about her as well then he would have not cared about going out to kill Lennie he would have wanted to stay with his wife. Steinbeck makes Curley sound like a cold man who just wants Lennie dead. Although Lennie is shot by George in the end as Steinbeck make you fell that George ought to do it him self. As earlier in the book when Candy lets someone kill his dog he regrets it from the first moment and say that he should have killed it himself. From what I have found within of mice and men Curley is physically aggressive towards Lennie, while his wife is sexually provocative. These two characters create trouble for Lennie from the start and combine to cause his death in the end. Curley’s physically aggression towards Lennie that helps to causes his death in the end was: * The first meeting with George and Lennie * Looking for a fight with someone * After wife is killed he still want to get Lennie Curley’s wife sexually provocative towards Lennie which helps to causes his death in the end were: * The first meeting with George and Lennie * When Lennie is with Candy and Crooks in the bunk house * At the end when both of them are in the barn alone together * Even when she is dead as Lennie knows that George will be mad at him I feel that they both help to contribute towards Lennie’s death in the end both in different way.

Wednesday, August 14, 2019

Advertising Practices in the US and the UK Essay

In spite of the many cultural similarities between the United States and the United Kingdom, there are significant differences between American and British television advertising. Advertising content in the two countries is substantially different today, even though early British television adverts had a tendency to be made in the American style, and supported by American research methodologies, when television advertising was introduced into British culture in 1955 (Lannon, 1986). Although several differences in the two countries’ television advertising practices have been identified in previous research, this study focuses on one in particular: difference in ad content. This research sets out to discuss said differences in ad content and explores the motivations for these differences. This discussion will examine specific media groups in two different societies and discuss their differences, contributing to developing an understanding of different kinds of media practices. Comparing advertising practices in the United States and United Kingdom is relevant for several reasons: because both countries are highly developed industrial consumer societies, consequently, the same categories of consumer products would be expected to appear in both countries; the British system of regulating TV advertising has been regarded superior to the American approach (Buell, 1977); the deep-seated and widespread belief in the United Kingdom that British culture and American culture are both individually based on different assumptions that are reflected in their respective advertising practices (Weinberger & Spotts, 1989a). Advertising Defined â€Å"Advertising – apart from its more or less hidden purposes – is a form of communication between a sender and a receiver of a message† (Borrelli, 2010). Advertising is deemed as the business of â€Å"bringing into notice; spec. by paid announcement in a printed journal, by prominent display of placards, etc† (Online Oxford English Dictionary), an activity to â€Å"the action of calling something to the attention of the public especially by paid announcements† (Merriam Webster Online). It does not matter whether the advertised item is a product, a service or a better version of ourselves (Myers, 1994). According to Sherry (1987), â€Å"advertising is a system of symbols synthesized from the entire range of culturally determined ways of knowing that is accessible through ritual and oriented toward both secular and sacred dimensions of transcendental experience in hyperindustrial society†(pp. 443-444). McLuhan (1970) refers to it as the cave art of the twentieth century. As art, Williams (1980) perceives advertising as the official art of modern capitalist society, Feasley (1984) as fitting the definition of art by its enrichment and intensification of life, as well as a reflection of our lives, and Borghini, Visconti, Anderson & Sherry (2010) as matching the tendency of art to embody universal fantasies, feelings, and thoughts advertising expresses the rational and emotional experiences and moods of consumers. In his analysis of advertising, Schudson (1984) describes advertising as capitalist realism, which he defines as a set of aesthetic practices promoting and celebrating a certain political economy. Schudson’s (1984) description comes from his understanding of socialist realism, which presents a standard version of reality that is simplified, collective, optimistic, progressive, and socially integrative. Capitalist realism celebrates the choice of the consumer in defense of materialism and individualism by representing consumer satisfaction as an idealized form. â€Å"‘Advertising is capitalism’s way of saying â€Å"I love you† to itself’—(and, as we all know, love means never having to say you’re sorry) (Weinberger & Spotts, 1989a, pp. 44). † Accordingly, Csikszentmihalyi & Rochberg-Halton (1981) say that advertising promotes forms of materialism that are instrumental as well as terminal. Advertising works at the level of semiology to provide goods with meaning, and at the level of semiotics to bring together domestic and political economies into a culture whose dominant force is consumption. By teaching the meaning of and use of goods, advertising helps create understanding; it helps make the categories of culture stable and visible (Douglas & Isherwood, 1979). Semiology is the study of signs and symbols from a general point of view, and through its different meanings, semiotics, by defining a framework, analyzes the signs within this framework and through differentiation with other elements, allows one to make a selection and be more precise in the understanding of the meaning (Depaux, 2011). Semiology and semiotics are especially useful in examining the communication of messages (Ashwin, 1984). Symbols create a culture’s worldview and philosophy. A cultural system acts as both a model of and a model for reality. Advertising can then be seen to shape and reflect reality. Thus, advertising can be viewed as a cultural system, and individual advertisements as a performance exhibiting the larger system (Sherry, 1987). Although research on this topic is underdeveloped (Borghini et al. , 2010), McCracken (1988) says that advertising messages have a cultural meaning in everyday life. Additionally, Elliot (1997) and Willis (1990) discuss advertising as a cultural product consumed symbolically by consumers independently of the products being advertised. So, as British and American cultures are both based on different assumptions (Carey, 1975; Lannon, 1986), and as advertising can be viewed as a cultural system, the two respective cultures (American and British) are mirrored in their respective advertising. Effects of Culture How does television advertising content in the United States and the United Kingdom reflect cultural differences? Consumers in different countries have different ways of deciding which brands to purchase (Zaichkowsky & Sood, 1989), and they have different attitudes about advertising (Durvasala, S. Andrews, J. C. , Lyonski, S. , & Netemeyer, R. G. , 1993). These different ways of doing and thinking about things is called culture; it is the complex of values, ideas, attitudes, and other meaningful symbols that allow persons to communicate, interpret, and evaluate as members of a society (Engel, Blackwell & Miniard, 1995). Every culture is a complex web of social relations, religious beliefs, languages and consumption attitudes and habits. All of which impact how advertising is delivered and received by society members (Tse, Belk & Zhou, 1989). Abd. Rahim and Osman (2005) conducted a study that examined how commercials in Malaysia were impacted by globalization. As a part of their research, they made use of ten consumer culture constructs that were developed by Harris and Morgan (1987) and later adapted by Engel, Blackwell and Miniard (1990) to rationalize how advertising is effective in creating our culture. According to Abd. Rahim and Osman (2005) these constructs are â€Å"projected† (p. 36) into advertisements. The constructs are: 1) sense of self and space, 2) communication and language, 3) dress and appearance, 4) food and feeling habits, 5) time and time consciousness, 6) relationships, 7) value and norms, 8) beliefs and attitudes, 9) mental processes and learning and 10) work habits and practices. Alden, Steenkamp and Batra (1999) support the existence and use of these constructs with their culture positioning theory that implies that, as a rule there are three brand positioning strategies used in advertising strategies, specifically the Local, Foreign and Global Consumer Culture Positioning (LCCP, FCCP, and GCCP). Those behaviors are categorized in the form of identification in advertisements to whether they are local, foreign or global in terms of brand positioning† (Abd. Rahim & Osman, 2005, p. 36). The ten culture constructs paired with the culture positioning theory further sustain the advertising as a cultural system concept and shed light on the cultural reasons behind the differences in advertising content across geographical boundaries. Abd. Rahim and Osman (2005) suggest that the most profound effect of advertising upon consumers is in creating a culture that values the pursuit of certain lifestyles. David Slayden (1999) offers a complementary view to Abd. Rahim and Osman’s (2005) assessment of advertising effects: advertising identifies the important myths, symbols, and stories of culture and associates them with a product or service. Initially, British advertising often mirrored American ad experience. During this time, commercials were highly â€Å"unsuited to British tastes† (Nevett, 1992, p. 65). Commercials were being branded as intrusive. British television in the 50s was drastically different from American television; it had only one channel (BBC1) and saturation was low, only 16 percent coverage of private homes (Moskowitz, 1953). The introduction of commercial television into British life was a public corporation with a charter from the government, Independent Television Authority (ITV) (Burdett, 1955). ITV was proposed with the intention to set new standards of technical excellence, â€Å"bring â€Å"new verve into political discussions, improve the pace, and revive personality† (Burdett, 1955, p. 184). The BBC channel was inadequate, to say the least. As a service without a rival, it has tended to coast along†¦when it comes to drama and popular entertainment, one misses the technical proficiency and the pace and brightness of American TV productions†¦the accidents that happen on BBC television are startling to an American viewer. No one seems dismayed here if transmission breaks down and the screen goes black for five minutes. No one seems surprised if a program runs over for fifteen or twenty minutes; and if you see a news anchor talking, but there’s no voice—well that happens too. From time to time, the stagehands will wander out in front of the camera. Its all very casual†¦announcers are supposed to be as devoid of personality as conceivably possible. (Burdett, 1955, pp. 183-184) Also during this time, opinion leaders were opposed to the commercialization of British television: â€Å"The TV monster†¦would bring in its wake a host of undesirable things—the debasement of taste, the corruption of youth, the breakdown of law, and a huckster’s riot of vulgarity† (Burdett, 1955, p. 180). Lord Reith compared commercial television to smallpox, the Black Death, and the Bubonic Plague; when approved by Parliament in 1955, it did so against fierce opposition in the House of Lords (Nevett, 1992). British advertising then underwent a evolution during the 60s and 70s in an effort to infuse ‘Britishness’ (Dickason, 2000, p. 162) into their advertising practices, and additionally to revoke Americanization of British television. In an effort to sell a product and entertain a viewer at the same time, the advertiser â€Å"accepted that he was an unwanted visitor in peoples homes; if they were to let him in at all, or to let him return regularly, then he had better behave politely, quietly, and entertainingly† (Garrett, 1986). British advertising began to employ understated humor and a soft-sell approach, and had begun to make frequent use of features inherent in British culture, such as the persistence of class separation and affection for eccentricity (Nevett, 1992). Soft sell focuses predominantly on the entertainment factor of commercials and is considered noninvasive. As opposed to British advertising, American advertising techniques implore a hard-sell approach. This hard sell approach focuses on disseminating information and pressuring the consumer to buy.

Tuesday, August 13, 2019

Voting Essay Example | Topics and Well Written Essays - 1500 words

Voting - Essay Example Americans have more opportunities to vote then any other country in the world, and the impact of voting is felt in every aspect of American life. From the beginning of American history, it has been proven that voting is important. History highlights the importance of voting and the terrible conditions that occur when this right does not exist or is suppressed. During the Revolutionary Era the French, Haitians, and Americans recognized the destructive power of living under a government without a voice. The French masses starved while the aristocrats dinned well under the regime of Louise XIV. Like the Americans, the masses were taxed heavily without representation. No taxation without representation was an ideology that spurred on the American Revolution once the Stamp Act was enacted. In addition, after the implementation of the Stamp Act, "ordinary people came together to call for the boycotting of British goods" (Woods, 1992, p. 244). People began to understand how coming together to influence policy would make a difference in government. The Haitian Revolution demonstrates the biggest impact of living under a government without representation. There were 600,000 black slaves living in Haiti (Girard, 2005). The other ruling groups were comprised of French Officials, white planters, and free blacks total population was approximately 60,000 (Girard, 2005). As the Americans and French lived under unfair laws, the Haitian slaves lived under the Black Codes (Ros, 1991). The Black Codes invited white men and women planters to decide the fate of a black slave on a whim. One woman burned her slave alive in an oven, because of a slightly burnt pie (Ros, 1991). There weren't Civil Rights for the 600,000 slaves, who were bound to the earth and deprived of social mobility. They lived in dirty huts in a society where torture instruments were hung in the windows of prominent businesses (Girard, 2005). The Haitian, French, and Americans eventually won their freedom, but it was at great risks and many deaths. The sacrifices made the n and the perils the people endured emphasize the importance of the average person participating in the government. Common people must remain vigilant to the new laws created and make sure they benefit the entire society. No pure democracy is in existence. Democracy is a work in progress. Constant participation by the public is vital to ensure there is a balance in society, where the average person has a voice. Next, with the protective laws passed such as the Family and Medical Leave Act, the Civil Rights Act, and the American with Disabilities Act, many Americans feel they are safe from unfair treatment. They don't need to participate in the government or provide balance. The current governmental system will simply take care of itself and them. Voting isn't necessary. Yet, there are a growing number of individuals that don't believe that we need regulatory laws that will govern discriminatory behavior. A very popular American President, Ronald Regan supported this notion. He "enacted the Executive Order 12991 in 1981, where no regulatory action can be undertaken unless the potential benefits to society outweigh the potential cost" (Bennett-Alexander & Hartman, 2007, p. 4). Supporters of this policy state that businesses want to make profit. They will hire the most qualified person without discriminating, because it will give them a strategic

Monday, August 12, 2019

Nutrition Statistics Project Example | Topics and Well Written Essays - 2500 words

Nutrition - Statistics Project Example Cycle 1 students indicated fruit juice as their favorite drink as compared to Cycle 2 students who indicated Fizzy drinks/Carbonated drinks with high sugar content as their favorite drink. More Cycle 1 students buy snacks/drinks from the cafeteria everyday as compared to Cycle 2 students. Over the last 30 years, the UAE has experienced rapid socio-cultural changes that have been brought about by the growing economy of the Arabian Gulf Region due to the discovery of oil (Bin Zaal, Musaiger and D’Souza 2009). UAE citizens have undergone significant lifestyle changes including a massive transition from deficiency diseases and under nutrition towards degenerative diseases that are associated with over-nutrition. There have been significant changes in food choices leading to a â€Å"nutritional transition† (Al-Haddad, Al-Nuaimi, Little and Thabit, 2000). According to the World Health Organization (2000), nutrition plays a crucial role in affecting the weight of a populace because the changes in economic and social environments have highly significant influences on calorific intake. Physical activity and recreational patterns of people in a given place also play a part in the influences that emanate from effects of nutritional intake. Improper nutrition often leads to a variety of health conditions such as obesity, nutrition deficiency diseases such as goiter, kwashiorkor among others. In the context of the UAE, nutritional challenges have heralded obesity which has resulted into several health concerns. Obesity is described as a medical condition in which body fat accumulates to the extent of causing risks to the health of the victim. It is measured as the Body Mass Index (BMI)- calculated by dividing the weight (Kg) of a person to the person’s square of height (M) (Seidell and Flegal, 1997). One is considered overweight when the BMI is between 25 and obese when the BMI is higher than 30 (Seidell and Flegal, 1997). Students in

ITM501 MOD 4 SLP Assign Mangement Information System Essay

ITM501 MOD 4 SLP Assign Mangement Information System - Essay Example â€Å"Microsoft says cloud computing has the potential to drastically reduce time and cost of developing applications accessible to massive numbers of users† (Chan, 2009). In the modern business world, people do their work together online by using various tools in internet through online collaboration. When people work together there arises a need for sharing files, storing, online conversation etc. Collaborative working environment helps people to work individually and in a corporative way. In such an environment people can access and interact with one another within a single entity. In order to overcome the time differentials, the employee’s electronic communication as well as groupwares are supported. â€Å"Computer Supported Cooperative Work (CSCW) is the field study of the way people collaborate and how special technologies impact collaboration† (Winkler, 2012). CSCW is dependent on a more social concept and it helps to develop guiding principles and explana tions for technologies. It mainly analyzes how these computers and technologies benefit and affect group behavior and also groupware designs are motivated and validated. This type of collaboration tools mainly focus on processes like communication, information sharing etc. Technology which supports group works with computers is called a groupware. The aim of this technology is to facilitate as well as widen the collaboration process. It mainly helps the people who use software to participate in a joint project.  Many such applications are developed and used these days. Different purposes are involved such as audio and video conferencing, chat systems, project management etc. Extranet helps people to work together even if they are miles away from each other. According to the usage of collaboration, hardware and software are categorized. Such tools are also differentiated on time and place basis. It can take place in the same time or different time period.   Cloud computing is the most excellent suit for various requirements of the business enterprise. The major importance is the reduction in cost in the infrastructure and the technology free atmosphere being operated. They are not dependent on the location or the infrastructure, but concerned with the consistency and the accountability in their various methods, and they contribute to the advantages of the business establishment. This type of computing manages the security of the data that has highly influential contribution to the information management. They handle the storage of the confidential data and their recovery when needed. The benefits of cloud computation are the resources available and also they formulate the resource allocation and build up the sustainability of the resources. â€Å"There are many postings this morning about the influence that cloud computing and globalization will have on the American IT Worker. IT workers who are holding on to their own data centers and not learning cloud c omputing are not keeping their skills up to date† (Morill, 2010). The efficiency of the shared resources is maximized with cloud computing. An ordinary point of discussion pertaining to cloud is the role and scope of the enterprise. In fact some organizations have planned to think altering the point of view of â€Å"cloud in the enterprise† (Price Waterhouse Coopers LLP, 2011) to â€Å"enterprises in the cloud† (Chao, 2013). This is a subtle yet important change that represents a transition in

Sunday, August 11, 2019

Creating And Sustaining Brand Equity Long Term Case Study - 20

Creating And Sustaining Brand Equity Long Term - Case Study Example Pampers was launched – a development from the previous diapers available in the market, which – per research done by P&G - was particularly disliked by mothers because they didn’t fit well, they leaked and there was a tendency for the paper to crumble. (p. 130) Recent statistics point to the fact that Americans are spending less time in shopping malls. (Kalakota and Whinston 1997, p. 219) The reasons behind this vary but that they form a pattern that demonstrates how the purchasing behavior is beginning to change throughout the world with the emergence of time-strapped and career-oriented consumers. Understanding the dynamics of these demographic changes is crucial for brand development and brand loyalty. Today, lifestyle and demographic trends have taken consumers away from conventional retailers of the past. Of course, store-based retailing is still strong, consumers appear to have less and less time for the process of buying from stores. There is the rudiment of getting into the car, driving miles to stores, searching for products and subjecting oneself to endless queues. This could be explained by the fact that today there is more pressure from companies for employees to work for longer hours or perform more work as they make do with fewer employees. And so people found themselves shopping from catalogs, shopping channels, and, recently, online. The demographic trends, wrote Ronald Drozdenko and Perry Drake (2002), that contribute to the movement of shoppers away from store retailers include: higher percentage of women in the workforce; higher percentage of family members working; more child-rearing activities that require parents’ time; increasing access to the internet at home; increase in ethnic population; and, less brand loyalty. (p. 9)